Overview
An interactive calculator that helps families model the real cost of raising children, with a distinctive visual system built to make dense financial data easy to scan.
The challenge
Most cost-of-raising-a-child figures are national averages that fit nobody. Families needed a way to plug in their own situation and see the numbers break down in a way they could act on.
The approach
- Structured the underlying cost model into clear, adjustable categories
- Designed a bold, high-contrast interface so the outputs read at a glance
- Built as a single fast-loading page with no sign-up or tracking wall
The outcome
A self-contained tool that shows how CDG turns research into something people use, and a working model for the calculators and estimators we build for clients.